Choose a memorable domain name and platform
A catchy name is always a good place to start. The name should be relevant to what you are writing about and what the visitor wants to read about. Design is also an important piece of the puzzle. Visually appealing colors, texts and layouts can be a huge game changer when deciding whether readers come back or not. An easy and user friendly site will decrease frustration and increase navigation and exploration. Furthermore, choosing the correct platform can help a lot with design; popular ones include wordpress, squarespace, weebly, wix, etc.
Start accumulating repeat visitors through subscriptions and social media
A very important button is the subscribe button. This will inform your loyal readers of new blogs, updates or giveaways. Overall, this creates an ultimate community. Social media buttons are also a must have. Creating multiple channels in which readers can access your content is not only valuable to you for exposure, but also valuable to them for convenience.
In-text links or “Anchor text”
Anchor text is the clickable text in a hyperlink. SEO best practices dictate that the anchor text is relevant to the page you're linking to, rather than generic text. This helps google sort through what should be at the top of the search engine rather than the bottom.
Example of one of my articles:
Relevancy and Variety
This is fairly obvious, but sometimes missed. Being relevant to current situations and news will increase your blog views since the keywords are being searched more often. Also, having variety in a blog site is prime for expanding your audience and readers. However, do not include too much variety or your content may be spread thin and deemed “un-valuable”. I’m not saying Niche blogs are not good (actually sometimes they are the best!), but they need multiple facets within that niche to be valuable. So if you can provide a lot of different perspectives and deep knowledge within that subject, more power to you.
Are your blogs providing the reader with anything? If not, it should. Value comes in many currencies, whether this be knowledge or tangible prizes. At first, I recommend providing facts and research on the subject to gain credibility with your readers.
Adding content with original photos will separate you from a lot of bloggers out there. If you’re writing about something you experienced or are knowledgeable about, show your OWN experience with it, not someone else’s! This can also increase more trust in your brand with readers if you give them a glimpse into your life. Tip: sharing original pictures may grow your blog popularity, as other bloggers or instagramers may use that photo.
Headings and SEO
Make sure your blog headlines make sense and are something people would type into a google search engine. Sometimes I see headings that have nothing to do with the article or are very misleading. Do not do this! If you want to create value, provide a sensible title. For SEO purposes, this can increase your rankings as well.
Twitter and Insta: @ericaamatori