Wondering if APRN stock is for you? Well, let's weigh the pros and cons.
5 Reasons NOT to Buy Blue Apron Stock
1) Originally, Blue Apron said it would aim to sell shares to new investors at a valuation of $3.2 billion, but revised that down on Wednesday to around $2 billion. The big reduction almost certainly reflects a lack of investor demand at the higher valuation.
2) Its marketing costs as a proportion of revenue keep climbing (the opposite of what should occur as a company’s scale increases due to, among other things, greater brand awareness). Related to that point is its difficulty in keeping customers: about two-thirds stop ordering within six months.
3) Most companies target at least a 20 percent “pop” on the first day of trading to kick off their public debut on good terms. The lowering of the offering price combined with the lackluster first day of trading is a bad indicator.
4) If Amazon “disrupts” that market like it has other markets (especially after it bought out Whole Foods), it could be a very challenging environment. Amazon already has a small meal-kit business, delivering ingredients and recipes to customers in a handful of U.S. cities.
5) With a market cap of just below $2 billion, this is a disappointment for the investors who gave the company a $2 billion valuation at the last private round.
5 Reasons to BUY Blue Apron Stock
1) The company's growth has been undeniable, with its revenue surging from just $77.8 million in 2014 to $795.4 million last year.
2) Although their CAC is about $90, each customer on average orders $57.23 worth of food each quarter.
3) Between 2017 and 2020, Blue Apron expects the segment to grow by 8.5% on a compound annual basis.
4) Moreover, the stock now is quite a bit cheaper. Originally, it was going to sell for $15 to $17 per share, now at $10, it may be a good time to grab some.
5) It's been getting its costs under control, an important indicator of future success since you can't rely on investors to fuel your growth forever. It's also got a very young customer base, which means lots of room to keep growing.
So, do you think Blue Apron will simmer?
Choose a memorable domain name and platform
A catchy name is always a good place to start. The name should be relevant to what you are writing about and what the visitor wants to read about. Design is also an important piece of the puzzle. Visually appealing colors, texts and layouts can be a huge game changer when deciding whether readers come back or not. An easy and user friendly site will decrease frustration and increase navigation and exploration. Furthermore, choosing the correct platform can help a lot with design; popular ones include wordpress, squarespace, weebly, wix, etc.
Start accumulating repeat visitors through subscriptions and social media
A very important button is the subscribe button. This will inform your loyal readers of new blogs, updates or giveaways. Overall, this creates an ultimate community. Social media buttons are also a must have. Creating multiple channels in which readers can access your content is not only valuable to you for exposure, but also valuable to them for convenience.
In-text links or “Anchor text”
Anchor text is the clickable text in a hyperlink. SEO best practices dictate that the anchor text is relevant to the page you're linking to, rather than generic text. This helps google sort through what should be at the top of the search engine rather than the bottom.
Example of one of my articles:
Relevancy and Variety
This is fairly obvious, but sometimes missed. Being relevant to current situations and news will increase your blog views since the keywords are being searched more often. Also, having variety in a blog site is prime for expanding your audience and readers. However, do not include too much variety or your content may be spread thin and deemed “un-valuable”. I’m not saying Niche blogs are not good (actually sometimes they are the best!), but they need multiple facets within that niche to be valuable. So if you can provide a lot of different perspectives and deep knowledge within that subject, more power to you.
Are your blogs providing the reader with anything? If not, it should. Value comes in many currencies, whether this be knowledge or tangible prizes. At first, I recommend providing facts and research on the subject to gain credibility with your readers.
Adding content with original photos will separate you from a lot of bloggers out there. If you’re writing about something you experienced or are knowledgeable about, show your OWN experience with it, not someone else’s! This can also increase more trust in your brand with readers if you give them a glimpse into your life. Tip: sharing original pictures may grow your blog popularity, as other bloggers or instagramers may use that photo.
Headings and SEO
Make sure your blog headlines make sense and are something people would type into a google search engine. Sometimes I see headings that have nothing to do with the article or are very misleading. Do not do this! If you want to create value, provide a sensible title. For SEO purposes, this can increase your rankings as well.
Twitter and Insta: @ericaamatori
People from 18 to 34 years old are considered a Millennial or Gen Y. Countless criticize us for many things, such as job hopping, being tech obsessed, and of course, being spoiled. However, every generation has their flaws, but what if they are in fact not flaws but just different lifestyles? We seek peer affirmation and feedback because it allows us to improve. We are not all about money because we would rather have a mix of that plus benefits. We are extremely collaborative because the people we work with is half the reason we come.
SO, how are we REALLY different from the other generations? Well, millennials are far more likely than older generations to order food from restaurants for delivery or carry out. Cooking is decreasing since convenience is increasing. As for the basics, millennials are less likely to know how to sew, make basic home repairs, or drive manual-transmission cars (or even repair them). Did anyone think this is because if we do need to know how, the Internet is at our fingertips to learn? Internet was not nearly as fast or useful back then, so people had to already know these skills. Furthermore, with GPS on our smart phones, many don’t have to use physical landmarks or maps to guide them. So yes, we may be a little direction incapable, but that’s because we have the tools to aid us.
For me, it is truly hard to imagine how people functioned without a smart phone. That statement isn’t meant to be ignorant, but truly genuine. If I didn’t have it, my lifestyle would change drastically. On another note, our lifestyle is very balanced. Millennials still enjoy completing some tasks by hand…just don’t ask us to calculate a tip without a calculator.
Millennials get blamed for hoping from one job to another…but what if there are no jobs to hold them down? It’s a tough time to be in the workforce with (specifically) millennial unemployment at 12.5%. Millennials are the most educated generation in history with 63% having a bachelor degree. This means the talent pool is high, but why are the prospects so low? Moreover, why are they starting their own businesses more than the other generations? 54% already have started or want to start a business. Maybe it’s because the replacement cost is too high, and they just keep jumping around. The average amount to replace a millennial is $24,000.
Enough about statistics, lets get into the real barrier: the law. All states have licensing laws requiring aspiring workers and entrepreneurs to get permission from government bureaucrats before earning a living. The licensing process can cost hundreds of dollars in fees and impose other tedious requirements that can take years to complete. If they do not do this, jail could be an option.
The U.S. House Committee on Education and the Workforce recently approved a bill reauthorizing some of these “training” programs. This bill will probably do nothing to improve employment opportunities for young adults. Fortunately, one guy has the right idea, and that is Rep. Walberg. He expressed that, “If our goal is to create pathways to meaningful careers, we should… foster a regulatory climate that does not hinder entrepreneurship and jobs.” THANK YOU! Finally, someone who understands.
Millennials WANT to be entrepreneurs, they WANT to have jobs. The economy right now is just not the optimum or most accepting environment for that.
Erica Amatori | Insta, Twitter, Snap: @ericaamatori
What do people judge you on when they first meet you? Does attractiveness play a role? Maybe. But the two real qualities people judge you on is your trustworthiness and respect.
Harvard Business School professor Amy Cuddy has been studying first impressions alongside with Psychologists Susan Fiske and Peter Glick for more than 15 years. Though which is more important, that the person is trustworthy or respectable, moreover, which comes first? One may think competence and highly respected (being smart) would come first, but from an evolutionary point, Cuddy says, "it is more crucial to our survival to know whether a person deserves our trust." Therefore, trusting a person that embodies warmth and trust comes first. Everyone finds it hard to trust people, some more than others due to life history. Having strength in someone or something can control you. Placing confidence in a person is only done after they know that person is reliable. Then you can decide if they are respectable. If they hold Presence, which is the name of Cuddy's new book.
Do you have a friend that gets everything, who is extremely talented? Everyone does. If this person is family or a best friend, you'll be proud of their accomplishments and not threatened. However, if this talented, smart, and successful individual is not someone you trust, you very much feel threatened. You may think they are snobby or disrespectful flashing their intelligence around. As Cuddy says, "A warm, trustworthy person who is also strong elicits admiration, but only after you've established trust does your strength become a gift rather than a threat."
Overall, to embody these two values and strengthen them, one needs confidence. Confidence helps you approach the cute guy or girl, confidence helps you get the promotion, confidence helps you find what you believe in. First impressions can be a lot of pressure. So next time you meet someone new, maybe think about how you can make them trust you before you show off.
📝 Erica Amatori Twitter & Insta: @ericaamatori
People are a company's greatest asset and have to be analyzed in order to run a company with high satisfaction rate, low turnover and high job performance. Many companies believe that the key to making their employees happier and more efficient is an increased salary. However, it has been proved that social recognition equally makes staff more enthusiastic and passionate about work.
Passion in what a person does brings a whole knew level of efficiency to an organization. Companies have to be careful who they let go, as they are also throwing away the training they have put into that employee, the culture they have created around him or her, and the need to allocate their job to someone else.
The real question is, what is it that the company's look for in an employee? The top 5 qualities are:
3) being interpersonal
5) strong work ethic
In order to differentiate yourself and stay on top when a promotion is a possibility, make sure to:
1) refresh your skills
2) master at least one of them
3) be technology savvy
4) embrace ambiguity, you never know what opportunities will open up
5) network with anyone and everyone
Many companies, such as Whole Foods, Cisco, Intel, ask if employees are okay with taking a slightly lower salary instead of layoffs or if they would prefer to shut down the company a couple days and not get paid. However, not laying off people and cutting corners can mess with ethics. Maybe a corporation decides to cut wages when outsourcing products or switch their packaging to a cheaper, less environmentally safe material. Ethics goes a long way when creating a company culture as well. Employees that understand how to make a moral decision can save a company from losing a lot of money, or worse, bankruptcy.
Staring at your phone endlessly waiting for the seamless delivery worker to call.
Why are people so attached to their social media profiles? Researchers claim that millennials are the loneliest generation, we can have 1000 friends on Facebook, but not personally interact with any. Why can't people brand themselves as a cool, witty individual face-to-face? Well, the answer lies in research done by Jonah Berger, the Associate Professor of Marketing at Wharton. Contagious, a book he published in 2013, explains why certain products receive word of mouth, and how social influence shapes what we buy. Products that receive world of mouth are ones we enjoy and ones we share to build OUR identity. Millennials grow their "self-brand" online rather than in person and this is why:
Asynchronous Communication Mediums
To be completely honest, when I text, email or write to a person, I sound more intelligent because I can think about my words before publicizing them. Before publishing my top 5 free apps to have in NYC blog, I had time to choose the most interesting topics that I thought were worth sharing. It's the same with social media. When publishing about ourselves or a liked product, we can word a post in a more audience capturing way or enhance the material sent. If I recommend a brand, that brand will reflect my identity...who I am, what I like, where I go.
Facebook, twitter, text messaging, email, all of these are asynchronous, meaning information is interchanged intermediately. This gives the sender time to think about what they want to send, how they want to appear to the receiver. How many times have people found an interesting person through tinder chat just to find out they can't hold a decent conversation in real life? Many. Even on Youtube, a person can edit a video until they perfect what they want their brand or identity to be. Your brand may be excellent on tablet, on monitor, on paper, but maybe that's not the case in person. What we like can easily be expressed through writing and posts, but who we are is only expressed through synchronous communication.
Want to feel bad about your life? Go on Facebook and look at all the amazing accomplishments your friends are achieving. Little do you know that they only share information that makes them look good to broad audiences. If you are close to a friend, I bet you know that everything isn't flowers and rainbows in their life.
Audience size can predict whether you make yourself look good or bad. When a person is publishing content to a narrow audience, they share the bad, the useful, the secrets. It's the same deal if the audience is in the persons' "in-group." Differently put, "narrowcasting shifts focus away from the self and toward others, which simultaneously encourages people to share (1) more useful content and (2) less self-presenting content" (Barasch & Berger, 10). Consumers are attached to their media profiles because they can broadcast their highest life events and brand themselves as the person they've always wished to be. Who likes to make mistakes? Some people don't mind considering you learn from them. However, who wants everyone to know about them? Probably zero.
We pick how much to share given the audience size and characteristics. We pick what to share given the time we have to think about the possibilities. We brand ourselves online in a positive light to gain more followers, more likes, more shares. Welcome to Generation like, lonely, tech & mobile.