I'm sure you have seen the news about Snapchat. Besides filing for the biggest IPO in a long time, they're physical product is exploding. Many thought that Spectacles would be a huge flop, mostly because Google Glass was not the revolutionary product everyone thought. However, Snapchat did something that no other company has: It has let their fans market for them! Word of mouth is the most powerful marketing tool there is, and they have mastered it.
Can you buy them online? No. Instead they have been dropping adorable minion-looking vending machines around the country. While people await for the next one to be mapped, the ones that have been dropped sell out in minutes. Snapchat has officially turned buying a product into a bizarre and delightful game. Rather than letting anyone buy them online, they have been dropping adorable Snap Bot vending machines around the country, providing a countdown and map on its website so fans can breathlessly await the next appearance. Talking about appearance, once you reach the bot, you can see what you would like with the Spectacles on. The machine has facial recognition software just like the app! Now that's impressive. Would you look best in coral, blue or black?
Making the glasses a limited edition item, along with the weird method of placement, has successfully built up a surprising amount of interest for such a silly gadget. In fact, when people get their hands on a pair, they tweet, Facebook and Instagram pictures and thoughts to the world. With every drop, people are tweeting their excitement (and disappointment), as sometimes the bot is hundreds or thousands miles away.
It's clear Snapchat doesn't want this to be thought of as a traditional tech gadget, but a fun part in people's lives. They have officially been dubbed the kings of understanding culture. When you think about it, they're JUST a pair of sunglasses that lets you shoot short videos. However, that's a brilliant strategy: It lowers expectations as Snapchat ventures into the unknown that is face-mounted wearables. How much longer will the surprise bot strategy go on? Not sure, but are you going to nab one before they stop?
By: Erica Amatori | Snapchat & Instagram: @ericaamatori
Choose a memorable domain name and platform
A catchy name is always a good place to start. The name should be relevant to what you are writing about and what the visitor wants to read about. Design is also an important piece of the puzzle. Visually appealing colors, texts and layouts can be a huge game changer when deciding whether readers come back or not. An easy and user friendly site will decrease frustration and increase navigation and exploration. Furthermore, choosing the correct platform can help a lot with design; popular ones include wordpress, squarespace, weebly, wix, etc.
Start accumulating repeat visitors through subscriptions and social media
A very important button is the subscribe button. This will inform your loyal readers of new blogs, updates or giveaways. Overall, this creates an ultimate community. Social media buttons are also a must have. Creating multiple channels in which readers can access your content is not only valuable to you for exposure, but also valuable to them for convenience.
In-text links or “Anchor text”
Anchor text is the clickable text in a hyperlink. SEO best practices dictate that the anchor text is relevant to the page you're linking to, rather than generic text. This helps google sort through what should be at the top of the search engine rather than the bottom.
Example of one of my articles:
Relevancy and Variety
This is fairly obvious, but sometimes missed. Being relevant to current situations and news will increase your blog views since the keywords are being searched more often. Also, having variety in a blog site is prime for expanding your audience and readers. However, do not include too much variety or your content may be spread thin and deemed “un-valuable”. I’m not saying Niche blogs are not good (actually sometimes they are the best!), but they need multiple facets within that niche to be valuable. So if you can provide a lot of different perspectives and deep knowledge within that subject, more power to you.
Are your blogs providing the reader with anything? If not, it should. Value comes in many currencies, whether this be knowledge or tangible prizes. At first, I recommend providing facts and research on the subject to gain credibility with your readers.
Adding content with original photos will separate you from a lot of bloggers out there. If you’re writing about something you experienced or are knowledgeable about, show your OWN experience with it, not someone else’s! This can also increase more trust in your brand with readers if you give them a glimpse into your life. Tip: sharing original pictures may grow your blog popularity, as other bloggers or instagramers may use that photo.
Headings and SEO
Make sure your blog headlines make sense and are something people would type into a google search engine. Sometimes I see headings that have nothing to do with the article or are very misleading. Do not do this! If you want to create value, provide a sensible title. For SEO purposes, this can increase your rankings as well.
Twitter and Insta: @ericaamatori
Erica Amatori | Twitter & Insta: @ericaamatori