Be transparent, honest – millennials know when they are being targeted and have a good sense for lies/fraud.
Keep content short, but meaningful - our time-span for things is decreasing with our amount of multitasking increasing.
Let them make the decisions - this generation is the largest consumer force. You want them to have some power or autonomy.
Care about the environment - this is a huge topic and is always lurking in people’s minds on how to best conserve.
Make a community - they don’t just want to buy a product, they want to embody the brand and be part of something.
Listen – this goes along with being part of something bigger than them. They want to be heard, they want to be noticed.
Increase their brand in turn for increasing yours - social media obsessed is a good way to put it, so by increasing their status, they will give you word of mouth (the most powerful marketing tool of all).
Focus on influential millennials on social media channels - these channels rack up millions of views. Go to the people they follow, and then they will follow you. These are people they trust.
Be Authentic - they know when a company or person is fake, they grew up with the internet where many things are fake.
Be original - nobody wants to be the same as everyone else, we want to be different. So make your marketing campaigns witty, funny and innovative.