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  Erica Amatori

Hi, I'm Erica


My home is New York, but my mind is everywhere. Having exposure in Consumer, SaaS, and FinTech, I aim to advise and work alongside founders who prioritize omni-channel growth, sustainable business models, and team development. 

I hold a double degree in Psychology and Marketing, with a concentration in Business Analytics, from The College of William and Mary. Ex-athlete but still playing the game.

Today
  • Head of Marketing & Platform @ Alpaca VC 
  • Venture Partner @ NextGen Venture Partners
  • Founder @ Perpetua Project 

Past Life
  • Consumer: Otherland, Burrow
  • FinTech: Rize
  • SaaS: Oracle, Zairge [Founding Team], TheBit Daily [Co-founder]

Select Press 
  • Article: Subway Ads & Brand Lift with Erica Amatori
  • Article: How DTC Startups Build an Email Marketing Strategy
  • Article: DTC Brands Re-writing Black Friday Playbook
  • Article: Making Blockchain Easy
  • Blog: Switching from Startup to VC
  • Podcast: Negotiating Comp & Equity with Startups
  • Podcast: Innovation, Technology, & Startups​​
  • Podcast: How to Approach Content Growth​​
  • Podcast: Being a Generalist isn't a bad thing










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